said that sales were unaffected by the virus, CNN reports. Bad news for beer lovers: Grupo Modelo, the company that owns and manufactures Corona is temporarily halting production of its beer in Mexico because of the coronavirus pandemic. However, Constellation Brands, which oversees the company's beer in the U.S. Grupo Modelo said they were taking these actions in order to comply with the measures taken by Mexico’s federal government in their fight against the coronavirus.

16% of beer drinkers surveyed were confused at the time about whether Corona beer is related to the virus. Its flavor profile is not overly complex, with sweet notes and a bit of hoppy skunkiness on the palate that places it squarely between mass-produced light American lagers and heavier, more complex beer from Europe. Yet 14% of the Corona drinkers admitted they would not order the brand in a public place, according to the survey. Corona is a light and crisp pale Mexican lager that’s wildly popular in the U.S. It plans to announce further actions to contribute to relief efforts in the coming days.Įarly on in the pandemic, some consumers mistakenly associated Corona beer with the virus, with an increase in Google searches for 'corona beer virus' and 'beer virus.' And according to one survey, 38% of American beer drinkers said in late February that they would not buy Corona 'under any circumstances' at the moment - but among regular Corona drinkers, only 4% said the same. Launching on Corona’s social media channels, the fully integrated marketing campaign also includes. The brewer also announced it is donating 300,000 antibacterial sanitizers produced from beer - a trend growing in popularity among distilleries. Constellation Brands’ Corona beer label has tapped rap icon Snoop Dogg for its La Vida Más Fina campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed in a press release.

Corona beer halted